Amit Gawande I don’t want to be a brand → When everything becomes a performance, nothing is truly real. Not even our lives. Is it so unacceptable that we simply be ourselves? Cheri’s rant is justified. We should be, and behave like, people lest you lose value. Not brands. Not products. Fri, Jan 18, 2019 thoughts Have you posted a response to this? Provide the URL.